Transnational Islamist terrorist groups have recently made sporadic attempts to lure India’s Muslim population towards global jihad, frequently urging them to fight the democratically elected secular government. India-specific incitements have issued from al-Qaeda chief Ayman al Zawahiri and al-Qaeda ideologue Maulana Asim Umar through audio-visual messages that directly target Indian Muslims.

When Islamic State (IS) announced an Indian-based ‘province’ (wilayah) on May 10, 2019, IS effectively consolidated previously fragmented pro-IS jihadist entities under the IS Hind (IS-H) province banner. IS aimed to increase its recruitment and operational success in embattled Kashmir, which has a long tradition of Islamist militancy. However, IS also launched a propaganda campaign to have a broader pan-Indian impact. [1]